Leveraging the code base of The Marriott app, Ritz Carlton Rewards Members have an updated experience that offers more features and functionality.
As lead designer for the Ritz Carlton harmonization project I steered the vision to infuse the brand within the app. Working within a tight timeline, I found it most efficient to work iteratively each step of the way, offering stakeholders a variety of options that spoke to the brand voice. Working side by side with developers on a nimble team, the app materialized over a brief twelve-week timeline.
In order to develop an understanding of the Ritz-Carlton brand, deep immersion into the brand's guidelines were necessary. This resulted in the creation of a brand specific toolkit for the styling the Ritz-Carlton app.
The Ritz Carlton brand has very strict rules on the use of key fonts that define the brand visually. Through an iterative process, the most prominent screens within the app received several face lifts until the best font selection expressed the design.
As the launch of the new Ritz-Carlton app neared, associate training to inform staff of the new app's capabilities required significant internal communication. These banners represent a fraction of my exploratory work on email banners.
As partner loyalty brands, Ritz-Carlton and Marriott mobile apps host all properties in their brand ecosystem. This work entailed ensuring the Ritz-Carlton brand voice through use of key brand specific assets.
Guests using the new Ritz Carlton Mobile app not only have a more refined experience but they also have they ability to book properties with the Marriott Loyalty portfolio as well. Guest's delight in the new experience is evident as the app is highly rated in the app store.